Guest blogging or posting may be a difficult undertaking, because you might find yourself writing for another readership and perhaps for a whole other sector! What you produce must not only reflect your brand and talents well, but must also be of interest to the host audience.
Here we have a lot of important elements of a great guest post. Before you submit your post to anybody, make sure you check all these boxes.
Some Guest Posting Strategies
Guest post postings are not only about producing a 500-1,000-word piece. Any variety of methods that should obviously meet your requirements and the time you have to produce guest post articles may be implemented.
Three typical methods may be considered if you wish to publish on other blogs:
- Be personal and straightforward. Contact the blog owner and request permission (and the instructions of their authors) to become a guest writer. Create and publish your entries as text articles with hyperlinks to your own blog. This is the most popular form of guest blogging, and hundreds of bloggers across the globe have already proved successful.
- Create Videos. Post and upload video lessons and reviews on YouTube or other websites for video streaming and sharing. If your videos are truly useful and educational, it is excellent that other bloggers from your field would include them as references. Some of them provide backlinks to you.
- Share content downloadable. Create shared blog for other sites like tutorials, e-books or infographics. People like this kind of blog, but creating it may be costly or time demanding, therefore providing it to the site is a win-win scenario in return for your author’s biography and hyperlink You may even create a brochure online and include it into an article exactly like you can with a video or audio clip.
You may disseminate information across multiple channels by experimenting with different methods, maximising the effect you have.
Now let’s discuss the important aspects of guest posting.
Offer Quality Content
Many have been discussing the necessity for “excellent content” or “high quality writing” for years. But what does it imply exactly?
The content of quality is reduced to the insight you give readers. There are hundreds of bloggers online who utilise content marketing techniques to establish their own personal brands, so you have to produce something original, helpful and elegantly written to stand out.
But how can you express anything fresh with all the articles out there? How can you assist the audience like no one before? Use a phrase created by Brian Dean of Backlinko by Skyscraper, which can be divided into three easy steps:
- Find quality content reference
- Create a better thing
- Share what you wrote
Write Valuable Content
A large part of how Google evaluates user experience is by looking at who has authored the online content and determining whether or not the author is an experienced creator of the information. The E.A.T. idea should be used to ensure that high-quality posts are produced.
Write SEO Friendly Content
Guest posting or blogging is a great SEO technique which may generate lots of links on your website. If the website owners do not give keywords, conduct some research on keywords. By selecting good traffic keywords, you have a greater possibility to reach more people with your guest post. When you produce several SEO-friendly guest articles for leading websites, your traffic grows as search results make your content visible. Ultimately, it’s more essential to write for people, but it’s a huge win for your readers and your business when you take the effort to produce SEO-friendly articles.
Every guest article should include the inclusion of hyperlinks, which is essential for SEO purposes. If a guest post serves as your elevator pitch to a potential new customer, the closer the background links are to the article, the more likely it is that you will make a purchase or at the very least become a regular blog reader. It is possible that just one or two backlinks will be allowed in total. Remembering this, make sure you link back to your most helpful blog posts that readers will find interesting.
Use Call To Action in Content
Each article should end with a strong, unambiguous call for action (CTA). You might ask the reader to download an e-book or register for your newsletter or next webinar or just encourage them to leave a remark. People sometimes need some encouragement to become engaged. If you can create a discussion around your articles, your subsequent post may attract greater attention.