Madrid-based Seedtag, a startup that uses machine learning to help identify and serve digital ads on webpages, has raised €4 million in a Series A funding round led by French media group Rossel with participation from fellow French investors Seventure Partners, FlyView and 360 Capital Partners.
Seedtag, which was founded in 2014, has now raised a total of €7 million. The startup says that it has now served more than two billion ads across Europe and the Americas, while working with “hundreds” of advertisers including Coca-Cola, L’Oréal, O2, Nissan and Unilever.
The Madrid-based startup will use the new funding to continue growing its business in Europe and the US, as well as to develop its technology. As part of the deal, Rossel’s Thomas Romans will join Seedtag’s board of directors.
How Seedtag works
Seedtag claims to offer a more “natural” way of integrating advertising into web content, by using machine learning to scan articles and identify where an ad should be placed in order to best match the surrounding context.
The startup says that its technology can understand the “semantic meaning” of an article, in order to serve an appropriate ad. For example, an article about travel could result in an ad for travel insurance, while an article about fashion could result in an ad for a clothing brand.
The ads that are served by Seedtag are “inline”, meaning that they are placed within the text of an article, rather than in a banner or sidebar. The startup says that this makes them less intrusive and more “engaging” for readers.
Seedtag also offers a “native” ad solution, which matches the style of an article in order to blend in more seamlessly. This can be used to served video ads, as well as traditional display ads.
The startup’s technology is not only used to identify where an ad should be placed, but also to track how effective it is. Seedtag says that its ads have a “viewability rate” of 80%, and that they are “five times more likely” to be seen than banner ads.
The company also claims that its ads have a “Higher Aditability” rate than traditional display ads, meaning that they are more likely to be clicked on. Seedtag says that its ads have a click-through rate of 0.5%, which is “ten times higher” than the industry average.
In addition to its advertising solutions, Seedtag also offers a “content recommendation” tool, which uses machine learning to recommend related articles to readers. The startup says that this can be used to increase engagement on a website, as well as to generate additional revenue.
The startup has offices in Madrid and Paris, and it plans to use the new funding to continue growing its business in Europe and the US, as well as to develop its technology.
Related FAQs
1.What is Seedtag?
Seedtag is a startup that uses machine learning to help identify and serve digital ads on webpages.
- How does Seedtag work?
Seedtag scans articles and identifies where an ad should be placed in order to best match the surrounding context.
- What are the benefits of using Seedtag?
Seedtag claims that its technology can understand the “semantic meaning” of an article, in order to serve an appropriate ad. The ads that are served by Seedtag are also less intrusive and more “engaging” for readers.
- How much funding has Seedtag raised?
Madrid-based Seedtag has now raised a total of €7 million. The startup says that it has now served more than two billion ads across Europe and the Americas, while working with “hundreds” of advertisers.
- What is madridbased seedtag series oakley capital?
Madrid-based seedtag 40m series oakley has raised €4 million in a Series A funding round led by French media group Rossel with participation from fellow French investors Seventure Partners, FlyView and 360 Capital Partners.
- About madridbased seedtag capital ustaylortech.eu.
Madridbased seedtag series capital, a startup that uses machine learning to help identify and serve digital ads on webpages, has raised €4 million in a Series A funding round led by French media group Rossel with participation from fellow French investors Seventure Partners, FlyView and 360 Capital Partners.
