These days companies are switching from traditional methods to the modern method of marketing technique that includes social media and online advertisements. If we talk about digital marketing, Instagram is the best platform for advertising. These many people especially youngsters prefer to use Instagram over other social media platforms. For the Instagram advertising platform, you can easily come in contact with the customers and increase customer engagement.
You can easily get software that will help you to arrange and schedule the content you have to post, post ads, and much more. the eCommerce solutions will ease the Instagram advertising campaigns by AI targeting, auto-budget allocation, offer generation, easy CRM, drag n drop landing pages, analytics, simple retargeting etc. It will track and manage all your ad campaigns in the easiest way by providing easy analytics, automating the campaign and tracks the lead. It will help all the sectors whether healthcare, retail, restaurant etc. The system handling the ads on Instagram will help in targeting the right audience and you will be able to create an ad within seconds. This will help in boosting the sales and hence the revenue graph will automatically rise. If you want to create Instagram ads in ads manager, you need to connect your account with the Instagram ads manager. Also, get ready with the pictures or video you want to post and go through the Instagram algorithms in respective of your organizational goal.
How to set up ads on Instagram:
- Find ads manager- To find it, you need to log in to your Facebook account. Click on the add icon in the left corner of the page. Next, you will find ads managers highlighted and then follow the instructions directed to you on the next page.
- Select create- On the left side of the page, you will see a create option that will allow you to create a new campaign or go for the existing campaign. Make sure to choose the campaign objective and shift to the next page.
- Fill in all the ad campaign information- This can be a tedious task but make sure to fill in all the details right. If selecting a new campaign, you need to come up with a new name. This will get you an option to create a special ad campaign and you have to set a budget too for the same.
- Create a new ad set- This will allow you to focus on customers you want to target, and you can set a budget depending upon it. You can even add what type of audience you want to see your content.
- Create and publish your ad – Once you are done with filling in all the information, you are ready to create and publish the ad. Make sure that you should be creative while creating the content for your ad. After publishing, you can have real insights of your customers.
So, above are some simple steps to set up ads on Instagram.