Did you know that 56% of businesses have improved the quality of their leads by using customer personas?
Also known as a buyer persona, a customer persona is a fictional representation of who your ideal customer is. It’s based on the research you’ve done and includes the goals and behaviors of your target audience.
Having a customer persona can save you valuable time in your business because you’ll be able to deliver the right messages to the right customers.
Ready to create your customer persona for your business? Keep reading to learn how.
Step 1: Interviews
If you already have customers, you can interview them to get a better idea of who they are. Ask them questions like:
- Who they are
- Their goals
- Their pain points
- Their buying habits
If you don’t have customers yet, you’ll have to do some research and imagine how your ideal customer might answer these questions.
Step 2: Add Demographics
The next step in creating your user personas is to head into your website’s analytics. Take a look at your audience’s demographics if you have a website, and then pick one demographic to base your persona on.
A few examples of demographics include age, gender identity, income, and location.
Location is especially important if you’re a local business, as your business target market will be people in your area.
If you don’t have a website yet, you’ll have to do some market research and see what demographics your ideal customer would belong to.
Step 3: Add Background
The next step in creating detailed marketing personas is to add background information such as family, lifestyle, career path, and education.
Adding a persona’s background helps your digital marketing strategy because it helps you see the kind of logic your ideal customer might use.
And when you’re better able to communicate with your ideal customers and use language they relate to, you’ll increase the chances of your marketing materials being effective.
Step 4: Add Motivations
Motivations include your customer’s pain points, any roadblocks to success, what appeals to them, and what their needs are.
Once you have a good idea of who your ideal customers want to be and what’s stopping them from getting there, you can figure out how your company can help them do it.
Step 5: Add a Photo And a Quote
Finally, add all the information you’ve compiled together into one document. There are plenty of customer persona templates online to help you.
Don’t forget to add a stock photo and a quote that your persona would say. This helps to humanize your persona.
Not sure what to do after you’ve created a persona? Learn how to create and showcase your online business with this article.
Reach the Right Customers With Customer Personas
One of the first steps to any business strategy is to create detailed customer personas.
When you talk to your ideal customers from the standpoint of understanding them and their needs, they’re more likely to relate to you and your company’s mission.
Enjoyed this article? Be sure to check out the rest of our business category for even more tips!