In the digital era, Instagram is one of the social media platforms that constantly evolves. Almost every week, it comes out with a new update and features that the users welcome. These updates and features make it an effective platform for businesses to promote and advertise their products.
Have you ever noticed that most brands eventually cope with the trends? They do this in order to stay relevant and retain their tough competition in their respective sector. Additionally, brands buy instagram impressions to make it popular around the world and increase their reliability in a short period.
Are you ready to discover the unique features of Instagram? Then, read this article thoroughly to know which part works best for your business.
Why to Use Instagram for Your Business?
As a known fact, InstaPro is the potential platform for any kind of business or brand to achieve its expected growth. It is not limited to building the brand reputation and presence. But it is also becoming a place for the new online shoppable space for customers.
Considering this, businesses can blindly depend on this for their sales and take their brand to reach overseas.
7 Best Features Of Instagram
In the above section, you have learned how effective this Instagram Platform could be for your business. But not all features of Instagram are adequate for your business. Here is a list of features that will help you in elevating your brand product sales. Now, let’s get deep into it and explore the best features for you.
#1 Instagram Shopping Feature
If your goal is to sell your products, then this Instagram’s Shopping feature can do the perfect job on your behalf. With the help of this feature, businesses can now tag the products on their feeds and Instagram Stories as shoppable. This feature makes it easier for the users to shop the quality products by seeing them under the tagged products post.
Alongside, product stickers on Instagram make purchasable Story content. And now, consumers can see the product and finish the payment process inside the application itself without leaving. Instagram’s Shopping features are one of the great features to boost the sales rate for any business.
#2 Link in Bio Feature
‘Link in Bio’ is a fantastic feature to drive traffic to your web page. It is a super easy way to promote your brand on Instagram. Adding the link to your profile page makes your site visible to your profile visitors. Whenever a user clicks on the link, it will direct you to the landing page of your website.
In case you want to showcase more than one product, you can compile it into a single URL and share it in your profile bio. Here are some of the ways you can use this effectively,
- To promote your sales and to announce a discount offer.
- To anticipate the users about a product launch.
- To drive more traffic to your website.
- To highlight your brand or cause.
- To direct your followers to the best-selling products.
#3 Instagram Reels Feature
The algorithm for Instagram is primarily focused on the Reels video format. So it is easy to get into it if you produce quality content on Reels. In addition, it is the best feature for supporting collaboration. You can collaborate with another brand and share a single video content on both profiles.
At the same time, make sure that you are collaborating with a brand that is related to your field or circle. Besides, you can try out EarnViews for your Reels to get more engagement and reach a wider audience at an instant speed.
#4 Instagram Videos Feature
From the beginning till now, Instagram users have been fans of video format content. Also, it is one of the reasons why most video-based application apps find it a tough competitor.
Videos can be the perfect way to show your company’s culture and atmosphere. It is also one of the ways to build a trustworthy relationship with customers and followers. It would work best if you kept your video short and crisp.
#5 Grid Pinning Feature
Pinning a post on the grid of your profile page is one of the recent updates Instagram has released. Sometimes you want to showcase a product, or you don’t want to get lost in your profile grid. Hence, you can pin the particular post which you want to be noticed without getting lost in a pile.
To pin your post in the grid, first, you need to select the Reel or post you want to be visible to the visitors. Then, tap on the three dots and select “Pin to your profile .”Following these steps, your required post will appear on the profile grid.
Benefits of Pinning Your Post
- You can grab the attention of the followers through the promotion
- You can able to exhibit an event
- You can highlight your most engaged post or your favorites.
#6 Instagram Story Feature
Story features on Instagram have been the most significant advantage for business professionals. For businesses, it has increasingly created an engagement for their brand without a lump sum investment. With the Story, you can share creative content and videos, interact with your followers, and do much more with it.
To your advantage, you can use this to display your new products or releases, promotions, announcements, employee feedback, work culture, and official outings posts. In this way, you can make use of this to get genuine clients and even employees for your company. Consequently, you can consider EarnViews to rapidly amplify your profile presence and engagement rate.
#7 Instagram Live Feature
Instagram Live is one of the features that is associated with the Story. Most brands use this feature to create merchandise around their products. At the same time, you can also generate leads for your business.
Besides, you can use this space to interact with followers or audiences and share your knowledge about your field experience. You can also encourage your followers to choose a topic you will discuss or debate in the Live session. In these ways, you can create exposure for your business and, at the same time, maintain a healthy relationship with your followers.
Wrapping it Up
In the meantime, Instagram has become a hub for businesses and marketers to be benefited. All the features mentioned above will have a significant impact on the progress of your business.
Using them together will bear fruitful results at the end of the day. So use these features to be featured in the high place ahead of time.