Cost and Effectiveness of Local SEO Services VS Traditional Marketing Services:
We all know traditional marketing such as: billboards ads, radio ads, television ads, magazine ads, newspapers ads, yellow pages book ads and sign spinning in front of your business, will cost you thousands of dollars per month. For example, advertising your business on a high traffic area billboard can cost you between $3,000 to $50,000+ per month not to mention they require a contract for minimum of six months.
Another example is, if you hire a part-time sign spinner for your local business it can cost you between $900 to $2000 per month. The question is, do you have this kind of cash laying around for marketing and what ROI are these traditional marketing methods going to bring? These are the type of questions, you need to ask yourself before you sign-up for any marketing strategy/method. How about tracking results?!?! How do you measure success when running a traditional marketing campaign? Ask yourself… is the ad agency going to provide me with a report on how many people saw or heard my ad? Most likely not and if they do, it\’s going to be a rough estimate, nothing you can depend on in my opinion.
Local Search, Google Maps, Places Apps for iPhone, iPad and other similar devices:
Now, if you are like most local businesses, you don\’t have a big budget so traditional marketing is out of the question, after all, you have payroll, store lease and other expenses to worry about. This is why Local SEO Service makes sense for local businesses on a shoestring budget. Think of Local SEO Service as an investment for your business, unlike PPC / Google Adwords Pay-Per-Click model, Local SEO Services can help your business obtain high ranking for several highly relevant, geographically targeted keywords-keywords that positively impact your bottom-line and as a result grow your business for a longer period.
Think about it, how many times, have you searched for a product or service in or near the city you reside in? Really, answer this question and you will see how powerful search engine marketing really is and how your business can benefit from Local SEO Services. Simply, if you are not already ranking on the first page of Google for your specific location and keywords/business, then you are missing out big time! Guess what, your competition is already there, ready to bring in more customers, daily because they know the power of Local SEO Service.
The great thing is that Local SEO Services, on average, starts at about $250 dollars per month however for more competitive industries and cities/locations, cost will increase accordingly. By the way, with local SEO, you can track and measure how successful your Local SEO campaign is using Google Analytics Tracking System. With Google Analytics reports, you will learn more about your customers: What keywords they\’re searching for and where they\’re coming from. Armed with this knowledge, you can make better business decisions and as a result positively impact your bottom-line.
In conclusion, the simple answer is Local SEO Services is the way to go when it comes to local business marketing, its affordable, measureable, fast results, and high ROI potential for a long period of time. If still have questions about the effectiveness of Local SEO, find a local business who has engaged in Local SEO and ask them how Local SEO has helped their business grow and hear it directly from a local business who has first hand experience in Local SEO Services.
If you have any comments or questions, please let us know. Click to contact an Local SEO Expert!