About 65% of marketers are struggling to generate traffic and leads for their business. Without fresh leads, you’ll never get ahead of the competition. Before competitors can get leagues ahead, consider choosing B2B lead generation services.
Not sure which B2B lead generation companies to choose from? Here are five tips that can help you pick the best from the bunch.
With these tips, you can evaluate your needs and find the right agency for the job. Start your search with these five simple tips today.
1. Establish Your Goals
In order to find the right B2B lead generation companies, you first need to consider your goals. What do you want to accomplish beyond generating leads?
For example, you might want to:
- Improve your search engine rankings
- Generate brand awareness and recognition
- Become an industry thought leader
- Improve your ROI
- Generate more website traffic
Make a list of the goals you want to accomplish and key performance indicators (KPIs) you want to track. Then, look for B2B lead generation services that align with your goals.
For example, you can use content creation and search engine optimization (SEO) to establish yourself as a thought leader. Becoming a thought leader could boost your credibility. You might have an easier time generating leads as a result.
2. Consider the Services
Once you establish your goals, determine what services you need.
The most effective B2B lead generation services include:
- Events (68%)
- Webinars (61%)
- Email campaigns (50%)
- White papers (50%)
- Case studies (50%)
- Videos (37%)
However, the strategies that produce the highest ROI include:
- Email marketing
- Search optimization and marketing
- Content marketing
- Live events
- Social media
- Pay-per-click advertising
Make a list of the services you want to use. Then, find B2B lead generation companies that offer those services.
3. Look for Experience
Start searching for B2B lead generation companies online. Look for a long-established business. Make sure the company has years of experience in the industry.
Their experience could indicate they’re capable of helping you accomplish your goals. For example, you might want to find someone with experience offering a linkedin lead generation service.
4. Check Reviews and Case Studies
You can also evaluate each lead generation company by reading reviews and looking at case studies. Case studies will help you determine if they can accomplish your goals.
What KPIs does the company track? What B2B lead generation tools do they use? Make sure their accomplishments align with your goals.
Check the company’s BBB and Google My Business listings to read customer reviews.
5. Consider Pricing
Narrow down your options to three different agencies. Then, ask about their pricing. Make sure to get an itemized list based on the service you need.
Don’t choose the cheapest option. Instead, make sure the company can accomplish your goals.
Boost Business: 5 Tips for Finding the Right B2B Lead Generation Services
Don’t hire the first lead generation agency you find online. Instead, use these tips and choose the right B2B lead generation services based on your goals. With these tips, you can find the right agency for the job.
They’ll help you reach more customers in no time.
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