There are around 22.13 million internet users in Australia today. That’s more than 85% of the country’s current population. And by 2025, experts project the number to increase to 23.36 million.
These numbers show the significant impact the internet has on the Land Down Under. And with the greater percentage of the population going online every day, it is only apt for businesses to shift into the digital world. However, having an online presence does not guarantee success.
As every seo agency in australia claims, it’s traffic that does the job of conversion. What’s the use of having a website if no one visits it, right?
And when it comes to traffic, organic SEO is superior. It is cost-effective, establishes trust, and has a higher ROI. So, the question now is how you can drive organic traffic to your website. Here are five ways.
Create content for your audience, not for search engines.
Search engine optimization is an important technique used to rank higher in Google, thereby giving your business more chances of getting visitors and increasing your potential for conversion.
But more than optimizing your content for search engines, the best thing you can do is create content that Aussies will actually find helpful, informative and exciting. When your target market enjoys what they see on your page, they will dwell on it and return, which Google translates as valuable and relevant. Thus, your page climbs up the search engine results pages (SERPs).
Choose the right keywords and integrate them into your page.
Keywords are crucial in getting more traffic to your website. But you need to find the right keywords or those that are relevant to your business.
You can identify such keywords by using keyword research tools and choosing industry-related words that are long-tail or those with three or more words.
Optimize your title tag and meta description.
The title tag and meta description are what online users first see when they browse through the SERPs. Because of this, they should be enticing and clearly describe what your page is all about. If these elements aren’t very helpful in giving information, you can lose clicks and potential customers.
Provide content with clear answers to common questions.
If you noticed, Google shows short and direct answers to queries in a box at the top of the result pages. These are featured snippets. And you will want your content to appear in it.
While there is no exact formula on how to appear in featured snippets, there are several ways to help your content get a chance of being featured. The most important one is giving clear and concise answers. And when possible, use bullets or numbers to highlight key content.
Share your page and content on social media.
Sharing your website on social media platforms is easily one of the best ways to gain free traffic. This is one reason why social media marketing is an essential strategy that your digital marketing team integrates into the mix.
So, if you want to gain the most advantage, share links of your site or content on Facebook and YouTube – two of the most popular social media pages in Australia, with at least 16 million monthly visits in December 2020 alone. Other popular platforms that Aussies frequent are Instagram, WhatsApp, LinkedIn and Snapchat.
There are many ways to optimize your business and make your website rank higher on the search engine result pages. But as mentioned, organic traffic is the top strategy that your seo agency in australia can do to help you get the best results.
And when you find the best digital marketing strategy, you’ll surely get most of the 85% of Australians to visit your page.