Do you feel like you’re floundering when it comes to finding your target audience on YouTube? Today, we’ve got three tips that will help you identify your ideal subscribers and then take action to reach them in the most effective manner possible. So, let’s get right into those tips for finding your target audience on the most popular video-sharing platform.
Our first piece of advice to you is that if you want to reach a targeted audience, you need to make sure that you produce targeted content. This means your videos need to be well-suited to your subscribers’ specific needs.
1 Create Audience-Focused Content
One of the most common mistakes beginner YouTubers make is they want to cover a wide variety of topics on their channel and often end up with poor content that doesn’t fit any niche. So, you definitely don’t want to have a variety channel where you’re vlogging one day and talking about weight loss the next, and going on about amphibian care tips the day after. What you want to strive for instead is an audience-focused type of content. If you have several different interest areas, consider making a couple of separate channels that will be devoted to different topics and intended for different audiences. And don’t forget to add the finishing touch to your videos with dedicated YouTube video editing software.
If your potential subscribers see that you’re doing a mishmash of content, they might be less likely to hit that covered bell button and actively engage with your content in the future. By ensuring that your content is niche-oriented, you will not only appeal to the right audience but also establish your credibility as a vlogger and, hopefully, score more loyal fans.
2 Know Your Rivals
Our next piece of advice is to check out your competition. Of course, this task might seem a bit intimidating for ambitious beginner YouTube vloggers. You might think you’ve come up with an exceptionally unique idea for your channel and feel on top of the world. But all of a sudden, you’re experiencing a bitter disillusionment after researching your competitors and finding out that someone else has already turned your idea into a brand and now are reaping the benefits.
You might start thinking there is no point in starting your channel and discussing the topics your rivals are experts on. But don’t make any hasty decisions! Your rivals’ channels can actually do you a favor by actually having proven your concept. Now you know that the topics you’re going to develop on your channel are of much interest to your target audience. In other words, if there are big and established channels out there talking about something you want to talk about, it means you have every chance of winning over a good many subscribers. So, you shouldn’t shy away from doing something you feel passionate about.
Look at other famous creators and watch their videos with a critical eye. What gaps do you spot in their content that you might think you could fill? So, go ahead and say something new, fill those gaps! You also want to scroll through the comments to learn more about those viewing your competitors’ videos and see what people have to say about the content they consume. It’s also a good idea to click on these people’s profiles and find out what channels they are subscribed to or what type of content they craft.
There’s actually a lot of data that can be mined from your competition’s YouTube channels. So, don’t miss out on that.
3 Use Analytics to Your Advantage
The third way to find your audience is to check your YouTube analytics. It’s a good idea to analyze your top three performing videos on your channel and do a deep dive into the demographics of your viewers. Find out where they live. That could impact the time that you upload your videos to the platform. Make sure to upload new content when your target audience is awake and is most likely to watch YouTube. It also would be great if you find out what devices they are viewing your channel on. That can help you determine how long your videos should be. So, if they are on mobile, your videos need to be shortened for a more comfortable viewing experience. Desktop and tablet users might appreciate longer videos, though.
Remember not to focus so much on how many people are on your channel versus the quality of your viewers. A viewer that we refer to as a high-quality subscriber is someone who will be eager to engage with your videos by watching them all the way through, as well as liking and posting comments below them. Loyal subscribers will be happy to click on your thumbnail as soon as you upload your new clip. So, strive to create quality content that will attract such ideal subscribers and deliver to their wants and needs. This will undoubtedly help you rise to the surface in the picky YouTube algorithm.